Current - "We know why you fly."

2001 (post-9/11) - "We are an airline that is proud to bear the name American"

Mid 1980s-mid 1990s - "Something special in the air"

1970s-1980s - "We're American Airlines, doing what we do best"

Early 1970s - "It's good to know you're on American Airlines."

1967-1969 - "Fly the American Way"

1964-1967 - "American built an airline for professional travelers."

1950s-early 1960s - "America's Leading (domestic) Airline"  

Destinations

Further information: American Airlines destinations American Airlines serves destinations on five continents. Its network is particularly developed in the Americas, where it serves more destinations than any other U.S. airline. Hubs at Dallas/Fort Worth, Miami and New York (JFK) serve as major gateways to the Americas, while American's Chicago hub has become the airline's primary gateway to Europe and Asia. Similar to other U.S. legacy carriers, American has dramatically cut back on flying point-to-point routes (both domestic and international) to once-important non-hub cities such as Boston, San Jose, and Fort Lauderdale in favor of consolidating operations into major hubs.[citation needed] American is the only U.S. airline with scheduled flights to Anguilla, Bolivia, Dominica, Grenada and Saint Vincent and the Grenadines. In recent years, American has begun to expand its network in Asia, albeit with mixed success. In 2005, American re-introduced a non-stop flight from Dallas/Fort Worth to Osaka, which had been discontinued after the September 11 terrorist attacks, but this service was discontinued a year later. American also launched non-stop service from Chicago to Nagoya, but that too ended within a year. Also in 2005, American launched service from Chicago to Delhi. Somewhat surprising to some (given the lack of success that United Airlines encountered operating the same route) this service has been profitable. In April 2006, American began service from Chicago to Shanghai, which has also proven to be profitable for the company. However, in October 2006, American ceased its San Jose, CA to Tokyo/Narita service, leaving LAX as American's sole international gateway on the West Coast. American planned to start flights between Dallas/Fort Worth and Beijing via Chicago-O'Hare (on Westbound only) in 2007 but lost its bid to United Airlines' Dulles to Beijing route. American will restart its old daily non-stop service to Barranquilla, Colombia on December 13, 2007. American has recently applied to fly between Miami and the Venezuelan city of Valencia. The route is waiting for government approval to begin on 10 May 2007. American is seeking approval to the United States Department of Transportation for a nonstop route between Chicago O'Hare International Airport and Beijing, China. If approved by the US Government, the flight will begin on March 25, 2009. American will move existing London Gatwick Airport service from Dallas/Fort Worth and Raleigh/ Durham to London's Heathrow Airport as well as add new service from New York (JFK) to London's Stansted Airport.  

New routes

New York Kennedy, New York (JFK) - London-Stansted, United Kingdom (STN) begins October 28, 2007

New York Kennedy, New York (JFK) - St. Lucia Hewanorra, West Indies (UVF) begins November 15, 2007

New York Kennedy, New York (JFK) - St. Kitts/Nevis, Leeward Islands (SKB) begins November 17, 2007

New York Kennedy, New York (JFK) - Orlando, FL (MCO) begins December 13, 2007

Miami, Florida (MIA) - Barranquilla, Colombia (BAQ) begins December 13, 2007

Dallas/Fort Worth, Texas (DFW) - Santa Fe, New Mexico (SAF) begins December 13, 2007(Operated by American Eagle)

Miami, Florida (MIA) - Phoenix, Arizona (PHX) begins December 13, 2007

Miami, Florida (MIA) - Sarasota, Florida (SRQ) begins December 13, 2007 (Operated by American Eagle)

Chicago O'Hare, Illinois (ORD) - Buenos Aires, Argentina (EZE) begins December 13, 2007

New York Kennedy, New York (JFK) - Pittsburgh, PA (PIT) begins December 13, 2007 (Operated by American Eagle)

New York LaGuardia, New York (LGA) - Memphis, TN (MEM) begins December 13, 2007 (Operated by American Eagle)

Chicago O'Hare, Illinois (ORD) - Gulfport, MS (GPT) begins December 13, 2007 (Operated by American Eagle)

Ft. Lauderdale, Florida (FLL) - San Jose, Costa Rica (SJO) begins December 14, 2007

Ft. Lauderdale, Florida (FLL) - Santo Domingo, DR (SDQ) begins December 14, 2007

Miami, Florida (MIA) - Valencia, Venezuela (VLN) begins late 2007, pending government approval

 New York Kennedy, New York (JFK) - Barcelona, Spain (BCN) begins May 1, 2008

New York Kennedy, New York (JFK) - Milan, Italy (MXP) begins May 1, 2008

Chicago O'Hare, Illinois (ORD) - Beijing, China (PEK) begins March 25, 2009, pending government approval