Continental Airlines   (NYSE: CAL)    is a US certificated air carrier. Based in Houston, Texas, it is the fourth-largest airline in the U.S. and the eighth-largest in the world by revenue passenger miles. Continental's marketing slogan, since 1998, has been Work Hard, Fly Right. Continental operates to destinations throughout the U.S., Canada, Latin America, Europe, and the Asia-Pacific region. It has more than 3,000 daily departures, serving 151 domestic and 120 international destinations and has 42,200 employees (at March 2007)[2]. Principal operations are from its three hubs at Cleveland Hopkins International Airport (in Cleveland, Ohio), George Bush Intercontinental Airport (in Houston, Texas), and Newark Liberty International Airport (in Newark, New Jersey). With a relatively small number of focus cities, the airline is arguably the most concentrated of all 6 major U.S. carriers around the hub and spoke system of airline travel. Continental Micronesia, a wholly owned subsidiary, operates routes around Micronesia from its hub at Antonio B. Won Pat International Airport on Guam and connects the Micronesian region with destinations in East Asia, SoutheastAsia, Honolulu and Cairns, Australia. Continental Airlines is a minority owner of ExpressJet Airlines, which operates under the trade name Continental Express but is a separately managed and publicly-traded company. They are also a minority owner of Copa Airlines. Cape Air, Colgan Air, CommutAir, and Gulfstream International Airlines feed Continental's flights under the Continental Connection identity, as does Chautauqua Airlines under the Continental Express identity; Continental does not have any ownership interests in these companies. Since September 2004, Continental has been a member of the SkyTeam Alliance, in which it participates with Delta Air Lines, Northwest Airlines, and KLM. In addition to extensive code share arrangements with SkyTeam partner airlines, the airline also code-shares with Amtrak rail services to some cities in the northeastern United States, and with SNCF French Rail to destinations in France.

History

Early History

Continental Airlines began service in 1934 as Varney Speed Lines, named after one of its initial owners, Walter T. Varney operating out of El Paso, Texas and extending through Las Vegas, Albuquerque and Santa Fe, New Mexico to Pueblo, Colorado. The airline started with Lockheed Vegas, a single engine plane that carried four passengers. The airline later flew other Lockheed planes, including the Lodestar. It was renamed Continental on 1 July 1937 after a new owner Robert Six had taken a forty percent ownership with Varney's co-founder Louis Mueller. Six relocated the airline's headquarters to Stapleton Airport in Denver in October, 1937. Robert F. Six was one of the legendary patriarchs of U.S. aviation had a reputation as a scrappy, pugnacious and risk-taking executive who presided over the airline he largely forged in his image for more than 40 years. During World War II Continental's Denver maintenance facilities became a conversion center where the airline converted B-29s and P-51s for the United States Army Air Force. Profits from military transportation and aircraft conversion enabled Continental to contemplate expansion and acquisition of new aircraft types which became available following the war. Among those types were the DC-3, and Convair 240. Some of the DC-3's were acquired as surplus planes after WW-II. The Convair was the first airplane, opeated by Continental, that was pressurized. The airline's early route network was limited to the southwestern United States for many years. In 1953, Continental merged with Pioneer Airlines, gaining access to 16 additional cities in Texas and New Mexico which integrated well with the carrier's initial El Paso-Albuquerque-Denver route.

Growth

By the end of the 1950s, Continental Airlines had seen a broad expansion of its routes. In 1957 it flew for the first time from Chicago to Los Angeles (both nonstop, and via Denver); and from Denver to Kansas City. Continental Airlines introduced turboprop service with the Vickers Viscount 800 Series, on the new medium length routes. Continental was also an early operator of the Boeing 707, taking delivery of its first 707s in 1959. Six, not being satisfied with jet service alone, introduced dramatic service innovations with Continental's 707 operations which were described as, "...nothing short of luxurious" by the Los Angeles Times, and, "...clearly, the finest in the airline industry" by the Chicago Tribune. Continental's initial purchase of the Boeing 707 jets was for four jets. The airline introduced a program of progressive maintenance in order to obtain the utilization rates for the jets needed to operate its schedule. That program was crucial to successfully operating with only four jets. Prior to the arrival of the Boeing 707 jets, Continental acquired DC-7's to operate its non-stop route from Los Angeles to Chicago. Beginning in the early 1960s Continental expanded rapidly, adding service from Los Angeles to Houston (both nonstop, and with services via Phoenix, Tucson, El Paso, Midland/Odessa, Austin, and San Antonio); and from Denver and to Seattle, Portland, New Orleans, and Houston (both nonstop, and with services via Wichita and Tulsa/Oklahoma City). In 1963 the company's headquarters moved from Denver to Los Angeles. During the last half of the 1960's, Continental replaced the Viscounts with DC-9's from Douglas Aircraft. The company also disposed of its piston powered airplanes, one of the first airlines to do so. The last piston powered airplane operated by Continental was the DC-3. Throughout the Vietnam War Continental provided extensive cargo and troop transportation for United States Army and Marine forces to Asian and the Pacific bases. As a result of Continental's experience in Pacific operations, the carrier formed subsidiary Air Micronesia, picking up island hopping routes between Saipan/Guam and Honolulu, which Continental operated with 727 aircraft (this unit is currently known as Continental Micronesia). In 1968 a new aircraft livery was launched, the orange and gold cheatlines adorned with a black global circle on the jet's tails. The marketing slogan adopted in the late 1960s and used through the early 70s was, "The Proud Bird with the Golden Tail." 1969 saw the introduction of service from Los Angeles to Honolulu/Hilo; and in 1970, Continental's first Boeing 747s arrived. McDonell-Douglas DC-10s were added to the fleet in 1971. Continental was selected to serve the route from the Pacific Northwest to San Jose and Ontario, CA.  USA.Continental's growth during this period was about more than new aircraft types or additional route miles. Quality was the watchword in every detail of the carrier's operation; and in one anecdotal indication of Six's passion for premium customer service, every page of the airline's Customer Service Manual was inscribed with these words: "Nothing in this manual supersedes common sense." Bob Six relentlessly prowled the Continental system, as well as competitors' flights, to assure tight quality standards and to search for ideas that could be adopted to Continental's network. At Six's insistence, Continental (with Pan Am) was a launch airline for the Boeing 747 aircraft. Its upper-deck first class lounge won awards worldwide for the most refined cabin interior among all airlines, as did meal services developed by Continental's Cordon Bleu-trained executive chefs. Continentals 747 services from Chicago and Denver to Los Angeles and Honolulu set the standard for service in the western U.S. When asked by one Denver customer service agent in 1974 why he flew Continental wherever he could, Hollywood legend Henry Fonda remarked, "This operation is class; strictly class!"